Acquire Online believe the move to First Price auctions is a step in the right direction as buyers can now compete for premium inventory which would have otherwise been onsold at a profit or reserved for bigger agencies groups.
Acquire online to creates calm in the chaos of the Ad tech ecosystem, joining multiple demand side platforms, measurement and verification technologies to effectively connect you to your customers across all device
What tracking and analysing 700m+ banner ad impressions with MOAT has taught us about viewability and viewer engagement!
It’s a simple truth that the quality of data can directly affect the efficient deployment of marketing budgets and campaign success. So, it’s all the more baffling that many online advertisers don’t question the origin, accuracy or scale of the audiences they buy programmatically. Right next to
Marketers are looking at user behaviour in the online eco-system. They're implementing AI and machine learning tools to predict how likely a prospective user is to interact based on past actions and behaviours.