With 36,000 Kiwi's already using Waze, the news that Acquire Online is now offering the navigation app as an advertising tool bodes well for marketers. Backed by Google, local adoption rates are expected to grow quickly.
Acquire Online believe the move to First Price auctions is a step in the right direction as buyers can now compete for premium inventory which would have otherwise been onsold at a profit or reserved for bigger agencies groups.
Native advertising has come a long way since its inception. Initially native was reduced mostly to content discovery widgets and now we're seeing more and more in-feed native ad units across sites. Its a tool to reach a wider audience otherwise blind to banners.
What tracking and analysing 700m+ banner ad impressions with MOAT has taught us about viewability and viewer engagement!
Predictive Targeting analyzes real-time content to drive greater campaign scale and engagement. Acquire Online via Grapeshot can now target Live Audiences.