Consumer engagement allows for an emotional response leading to less ad blocking, greater recall and stronger purchase intention. The result is higher CTRs and a stronger ROI.
The move to first-price auctions is likely to cause a short-term disruption, with a longer-term move towards a more sustainable and transparent media playing field.
The percentage of digital audio bought or sold programmatically is expected to double just a year from now. Don't let your brand get left behind.