Consumer engagement allows for an emotional response leading to less ad blocking, greater recall and stronger purchase intention. The result is higher CTRs and a stronger ROI.
The move to first-price auctions is likely to cause a short-term disruption, with a longer-term move towards a more sustainable and transparent media playing field.
The percentage of digital audio bought or sold programmatically is expected to double just a year from now. Don't let your brand get left behind.
With 36,000 Kiwi's already using Waze, the news that Acquire Online is now offering the navigation app as an advertising tool bodes well for marketers. Backed by Google, local adoption rates are expected to grow quickly.
Acquire Online believe the move to First Price auctions is a step in the right direction as buyers can now compete for premium inventory which would have otherwise been onsold at a profit or reserved for bigger agencies groups.