What is Marketing Automation? It is simply, software that promotes an offering through multiple online channels, such as SEO, email, search, social media & paid advertising on websites
As digital advertising moves increasingly towards automation, providing superior targeting capabilities, the focus needs to shift from one size fits all creative...
Research to perform a study and analyse the effect of MediaMath’s Omnichannel platform on the potential ROI for enterprises who have implemented MM the platform. This study is supposed to provide an analysis on the potential financial impact of MediaMath on their organisations.
In today’s world, programmatic display has increasingly been proving its worth as marketers take advantage of the efficiency and in-depth targeting it can provide. But another advertising channel is now fighting hard to make itself heard. This is programmatic audio.
Marketers are looking at user behaviour in the online eco-system. They're implementing AI and machine learning tools to predict how likely a prospective user is to interact based on past actions and behaviours.