The new feature will give advertisers the ability to measure viewability of their video ads on Facebook.
Moat technology verifies video ad views and view lengths, giving interested advertisers assurance that they know exactly how their video campaigns are performing. It currently only supports newsfeed video but FB plans to scale Moat verification to include all other types of news feed ads, including 100% in-view impressions, and the Instagram platform.
Acquire online now has the capability to track and measure viewability on all display, mobile web and Facebook video campaigns. We are constantly working with third party verification vendors to introduce tracking and measurement on native and in-app ads for the future.