The Snap Wave – Snapchat launches its new self-serve ad platform

Posted by Nikhil Elayat on Aug 30, 2017 12:30:00 PM

Snapchat needs advertisers to build and buy campaigns with confidence. Recently announcing its self-served ad platform, Snapchat aims to enter the ad tech industry looking at exploiting the mass ad spend trickling from TV to digital. Promoting vertical video content and placement between stories. It is a great way to reach the youth audience who form the core user base on Snapchat.

Creative guidelines and support:

Just like Snaps, Snap Ads offer a variety of creative freedom to communicate your message. They can take the form of video—whether it be motion graphic, live, cinema-graph, or gif style—and stills.

Screen Shot 2017-08-30 at 10.50.03 AM.png 

 

Along with the multitude of ad placements that Snapchat offers, the platform also offers us with the following call to actions to choose from:

Screen Shot 2017-08-30 at 11.09.36 AM.png

INSTALL NOW

SHOW

SHOP NOW

PLAY

VIEW

ORDER NOW

READ

SIGN UP

WATCH

Snapchat with the current offering is expected to create a wave of opportunities for advertisers within the social advertising realm. Adding to the array of already existing ad tech, Snapchat will play a vital role in reaching out to New Zealand teenagers who form the majority of local users.

Ads that appear between stories are much more prominent and ensures more attention of users. The "more information" feature allows users to opt into further content related to the brand or product being advertised.

We believe that Snapchat will change the way gif and video creatives are served to audiences via social and native media. Snapchat can easily be added into your social and native advertising mix as their specs are very similar to Facebook's  Newsfeeds, Outbrain's Sponsored Stories and Taboola's Feeds.

Do let us know your thoughts and comments below on how Snapchat could add value to your brand’s social advertising mix.........

Topics: AdOps

Adtech 2016

Posted by Zane Furtado on Nov 23, 2016 2:57:23 PM

 

The major focus of Adtech this year was on the customer journey, tracking and attribution modelling.

Stephanie Davis spoke about how the consumer journey isn’t linear. There is multiple different touch points in a customer's journey from product discovery and until purchase that need to be tracked to ensure the customer has a good experience. Brands need to focus on reporting and optimisation insights rather than just impressions and click delivery.

Another key area of interest centered around tracking the impact of marketing activities, with the plethora of social listening/analytics platforms and companies that connect social influencers with users.

Other key takeaways were:

  • Brand Safety – Comscore’s Lachlan Brahe talked on the importance of brand safety and how this can change a person’s view of the brand itself if the ad itself is shown on a site that may not show ‘brand safe’ content.

  • Real Time Reporting – Duncan Shand stressed that Agency’s had a common need for real-time reporting, and the need to be informed of behind-the-scenes activities.

  • Spotify advised that their inventory can be purchased programmatically and how they can target moments and capture a whole range of data, e.g. where consumers are, what devices they are listening on.

  • Close the Loop – Offline/Online – there is an increasing need for online and offline worlds to interact.

“People are disruptors. Not technology.” - Harvey Sanchez of Avado

This is both important and true, as it emphasizes the need for a manual/human element in this age of automation and artificial intelligence.

Topics: AdOps

Programmatic AdOps

Posted by Zane Furtado on Jun 21, 2016 11:52:10 AM

 

 

When the ADOPS find out that the SALES team have been selling a product that is not tested

  

 

 

 

Topics: AdOps