The Right Creative, The Right Targeting - Matching the Pieces

Posted by Jo Woodward on Aug 15, 2017 12:30:00 AM

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As digital advertising moves increasingly towards automation, providing superior targeting capabilities, the focus needs to shift from one size fits all creative. Online Advertising needs to be tailored for the environment and audience, not just a repurposed version of TV/Billboard Ads.

Programmatic provides unprecedented abilities for advertisers to reach specific audiences with the right message. But with this focus on technology the fundamentals of communicating in a new era of moment marketing are often overlooked.

For Marketers and Advertisers to better understand how the right creative matched with the right target can significantly increase your campaigns ROI, Acquire Online have created a white paper 'The Right Creative, The Right Targeting – Matching the Pieces' . 

Read the full paper http://bit.ly2r7asvB

 

Call us to discuss how we can help you optimise your next digital campaign.

Anthony Ord
Director
+64 9 360 5816

 

Topics: News