Performance Matters to Acquire Online

Posted by Zane Furtado on Nov 23, 2016 3:07:41 PM

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Acquire Online recently conducted a customer satisfaction survey. We spoke to our clients to establish how we are performing on various criteria.

The survey showed high performance in six critical areas including:

1. Audience Targeting
2. Campaign Optimisation
3. Reporting and Analytics
4. New Technology and Innovations
5. Accessability
6. Understanding Media Industry Issues
7. NZ based

As New Zealand’s largest Programmatic Trading desk we are constantly looking for new ways to improve our service offerings for our clients.

1. Timely and Accurate Reporting

Acquire Online was first in the market to use Moat Analytics which offers our clients real-time attention analytics through a customised dashboard, which tracks every single impression observed on which browser and device.

2. Ad Serving

Our platform has access to 21 billion Display, Video, Facebook and Mobile ad inventory every month which reach New Zealanders online across 45,000 local and international websites, including access to New Zealand's premier sites.

3. Data Targeting

Acquire online offer a range of targeting options tailored to suit their client’s campaign including contextual, behavioural, keywords, demographic, retargeting, day-part and geo-targeting across multiple devices and platforms.

4. Viewability & Ad Fraud

Acquire Online works with pre-bid as well as post-bid partners to make sure that the inventory purchased is transparent, bot-free and performing. Post Bid, Acquire Online is the first trading desk in New Zealand to adopt MOAT (an industry leading Attention Analysis for viewability) on all campaigns.

5. Accessibility

We are New Zealand’s largest independent full-service programmatic agency trading desk. Our staff are based in NZ and offer a wealth of knowledge in the programmatic industry and a very hands-on approach to working with our clients to refine and optimise their campaigns. We are consistently first to market with new technology and innovations.

Call us to discuss how we can help you optimise your next digital campaign.

Chris Schultz
+64 9 360 5816
021 994 335