Benefits of Omnichannel Platforms

Posted by Nikhil Elayat on Aug 9, 2017 12:27:50 PM

A case study on MediaMath’s Omnichannel Platform

MediaMath (MM) commissioned Forrester research to perform a study and analyse the effect of MediaMath’s Omnichannel platform on the potential ROI for enterprises who have implemented MM the platform. This study is supposed to provide an analysis on the potential financial impact of MediaMath on their organisations.

Interviewing a group of enterprises and agencies who had been using MediaMath’s platform extensively, revealed that the agencies were looking at more control over the overall user experience across channels. They made the choice to implement MediaMath only after careful consideration of other DSPs in the market for up to a year. Agencies considered the platform to be more than just a platform or provider. The reason for the switch, for majority of the agencies and enterprises interviewed was the fact that the service and support offered were much more responsive. The ability to customise the platform to their needs only made the switch even more viable.

The following were some of the risk-adjusted present value benefits that the enterprises enjoyed:

 Improved performance through Omnichannel management

  • Increased profitability by 80% and double return on ad spend
  • Improved CPA by as much as 5x
  • Increased click-through rates by 200%
  • Improved overall campaign performance by 20%

Please note that the study was commissioned by MediaMath and delivered by Forrester research and should not be treated as a competitive analysis.

Read the full report

http://bit.ly/2frLVwN

 

 

Topics: programmatic