Anthony Ord, Acquire Online’s Strategic Director, presented an overview of 101 Programmatic in New Zealand at the Masterclass event.
- Acquire’s technology tools ensure campaigns deliver human traffic & viewable ads.
- Programmatic targeting tools combined with data deliver the right ad in front of the right person at the right time.
- More clients are moving to Guaranteed Cost per Acquisition campaigns which are typically one-third the cost of new customer acquisition using legacy media.
To close, Anthony touched on Artificial Intelligence developments to deliver predictive marketing insights - resulting in better targeted campaigns and less ad wastage.
Talk to your account managers to discuss how optimizing campaigns based on insights can result in higher levels of engagement and better ROI.